Our approach and how we deliver
Help First
• Be of service to others.
• Be team oriented.
• Have a long-term mentality.
Spark Action
• Be passionate and proactive.
• Take massive action—find a way!
• Take ownership and responsibility.
Call it Out
• Be authentic.
• Be open and honest with radical transparency.
• Go deep.
Evolve Always
• Be purpose-driven.
• Grow and improve constantly.
• Be confidently humble and know what you don’t know.
Why The Profit Recipe?
We speak your language—literally.
The Profit Recipe team consists of serial entrepreneurs who understand firsthand the challenges of building a business. We’ve been in your shoes and have learned what works and what doesn’t. Plus, our multicultural team can facilitate in Spanish, English, French, and Russian.
We walk the journey with you.
Our passion is helping you live yours. Our multi-disciplinary team applies our various skills and experiences to help you evolve along every stage of the entrepreneurial journey. We are skilled at translating your ideas into actionable steps with measurable outcomes.
We help make your business work for you.
EOS™ is a simple, proven process used by 80,000+ companies to align vision, accountability, and team health so you can achieve the results you need. We are the only Certified EOS™ Implementer Firm in South Florida. Our skills and knowledge can help you develop a business that functions without your daily input.
Meet the Team

Cesar Quintero
The Purposeful Leadership Guy, Certified EOS Implementer.
cesar@theprofitrecipe.comA serial entrepreneur since the age of 24, Quintero has experience in what works and doesn’t in business after starting three different companies. Quintero centers his practice on purpose and making sure the leadership team can create alignment in its vision and gain traction to achieve that vision. Read more…

Franck Saragossi
The Ops & Expansion Guy, Professional EOS Implementer
franck@theprofitrecipe.comA Professional EOS Implementer and entrepreneur who has worked in his family business, Saragossi also has decades of experience in successful growth and consumer alignment by helping start and expand well-known brands such as Pandora and Tiffany Co. in Latin America. Saragossi is the go-to guy for clarifying vision and then helping to arrange and execute the steps needed to achieve it. Read more…

Gerardo Escalona
The Finance & Private Equity Guy, Professional EOS Implementer
gerardo@theprofitrecipe.comA Professional EOS Implementer, serial entrepreneur involved in different businesses from a young age, and Financial Advisor for family groups and corporations in Latin America, Escalona understands businesses’ needs for today and the future. He also has the remarkable ability to translate “finance speak” and set businesses on course for profitable success. Read more…

Elena Volnova
The Team Health Gal, Professional EOS Implementer
elena@theprofitrecipe.comWith her experience as a retail online business owner for over 10 years in the wholesale distribution segment in addition to an MBA degree and Master’s in Positive Psychology, Volnova has the perfect combination of business smarts and people management skills to help leaders create aligned teams that are engaged and accountable to fulfill the company vision. Read more…

Romel Beiner
The Finance & Real Estate Guy, Professional EOS Implementer
romel@theprofitrecipe.comWith over 12 years in Corporate Finance in P&G and 16 years of Real Estate experience (Buying/Selling/Investing/Managing and Developing) in South Florida, Beiner taps into a unique understanding of the role of technology, communication, collaboration and systems in the fields of real estate development and finance to balance innovation in these ever changing environments with tried and true business fundamentals. Read more…

Liz Mershon
E-volution Activator
liz@theprofitrecipe.comLiz began her entrepreneurial journey at 22 in retail. She then transitioned into Film & Television where she established South Florida’s premier independent studios with clients such as Discovery Channel, and NBC/Telemundo. In 2008, she took her knowledge of start-ups into the behavioral healthcare industry. As a founding member of the Oliver Pyatt Centers, Mershon was instrumental in building the company’s rapid growth resulting in its sale and acquisition. Today, Liz focuses on helping entrepreneurs maximize their business.

Marian Peraza
E-volution Activator
Marian@theprofitrecipe.comWith a background working as a consultant in Latin America, Marian has a good understanding of the importance of a multicultural approach in designing communications and marketing strategies. She believes that teams are the key to building powerful strategies that impact the audience and the inside of every organization, making a difference with creative plans that can be implemented in a world where change happens daily.

Victor Manzanilla
E-volution Activator
victor@theprofitrecipe.comVictor is a Serial entrepreneur, startup Founder, Chairman of the Board of Directors, and former CEO of MicroSalt Inc. He’s a former Procter & Gamble executive with more than 15 years of experience in Fortune 500 companies. Certified in the CORE Business Program at Harvard University. He received the “Star Entrepreneur 2021” award from Procter & Gamble Alumni. Victor’s motto is: “Be unstoppable and change your world forever.”

Luly B
The purpose and community gal, Purpose Activator
luly@lulyb.comA family-first speaker, business coach, trainer, and author of Amazon’s best-seller “Balance is Bull$h!t,” Luly believes that everyone was born with a responsibility to share their gifts with this world. She empowers leaders to unwrap their gifts so they experience joy – at work and at home. She is all about connecting, community and expansion.

Laura Taylor
E-Volution Business Manager
laura@theprofitrecipe.comWith her experience as an executive assistant, she is the only one who maintains us organized, leading supporting operations with more than 9 years of experience in HR. Her mentality is Help-first to ensure leaders and their teams to have an exceptional experience on their EOS journey.

Cesar Contreras
E-Volution Coordinator
team@theprofitrecipe.comA business administrator who’s specialized in marketing and advertising. With years of experience in the social media environment, Cesar is your go-to guy in promoting our service, creating content, and helping our implementers to stay seen in our customers’ atmosphere.

Renthia Roodt
Administrative Coordinator
ren@theprofitrecipe.comAn Expat with 20 years of military service, contracted for 12 years to NATO/ISAF supporting the multinational military mission in Afghanistan, specialized in HRM and CRM, and office management. A hands-on administrator with an excellent work ethic, committed, reliable, and honest. Her motto is: if you can dream it, you can do it!