OUR
TEAM!
Our approach and
how we deliver
Help First
- Be of service to others.
- Deliver value first.
- Have a long-term mentality.
Spark Action
- Be passionate and proactive.
- Take massive action—find a way!
- Take ownership and responsibility.
Call it Out
- Be authentic.
- Be open and honest with radical transparency.
- Go deep.
Evolve Always
- Be purpose-driven.
- Grow and improve constantly.
- Be confidently humble and know what you don’t know.
Together we win
- Us before me.
- Carry your own bags.
- Bring value to all.
Why The Profit Recipe?
We speak your language—literally.
The Profit Recipe team consists of serial entrepreneurs who understand firsthand the challenges of building a business. We’ve been in your shoes and have learned what works and what doesn’t. Plus, our multicultural team can facilitate in Spanish, English, French, and Russian.
We walk the journey with you.
Our passion is helping you live yours. Our multi-disciplinary team applies our various skills and experiences to help you evolve along every stage of the entrepreneurial journey. We are skilled at translating your ideas into actionable steps with measurable outcomes.
We help make your business work for you.
EOS™ is a simple, proven process used by 80,000+ companies to align vision, accountability, and team health so you can achieve the results you need. We are the only Certified EOS™ Implementer Firm in South Florida. Our skills and knowledge can help you develop a business that functions without your daily input.
Meet the Team
Cesar Quintero
Expert
EOS Implementer®
Gerardo Escalona
Co-Founder
Expert EOS Implementer®
Liz Mershon
Certified
EOS Implementer®
Victor Manzanilla
Certified
EOS Implementer®
Jennifer Vazquez
Certified
EOS Implementer®
Isabel Porzecanski
Certified
EOS Implementer®
Carlos Rojas
Professional
EOS Implementer®
Fernando Delgado
Evolution
Activator
Laura Taylor
Operations
Manager
has been guided by a passion for helping people and delivering top-tier support. I’ve cultivated my skills in driving operational efficiency and fostering team success through various leadership positions. As the leader of our administrative team at The Profit Recipe, I am committed to providing superior Implementer and client support, ensuring every experience is impactful and exceeds expectations.
Daniela Vargas
Executive
Assistant
Diana Gallo
Executive
Assistant
Juliana Herrera
Marketing
Coordinator
Marketing and Communications professional with over eight years of experience
Juliana brings both creativity and clarity to her work, turning complex ideas into simple, effective messaging. She supports teams through strong organization, collaboration, and thoughtful execution, and is known for adaptability, attention to detail, and creative drive.
Pawi Reyes
Community
Manager
Andrea Romo
Executive
Assistant
Cesar Quintero
Expert
EOS Implementer®
different companies. Quintero centers his practice on purpose and making sure the leadership team can create alignment in its vision and gain traction to achieve that vision.
Gerardo Escalona
Expert
EOS Implementer®
Advisor for family groups and corporations in Latin America, Escalona understands businesses’ needs for today and the future. He also has the remarkable ability to translate “finance speak” and set businesses on course for profitable success.
Liz Mershon
Certified
EOS Implementer®
Florida’s premier independent studios with clients such as Discovery Channel, and NBC/Telemundo. In 2008, she took her knowledge of start-ups into the behavioral healthcare industry. As a founding member of the Oliver Pyatt Centers, Mershon was instrumental in building the company’s rapid growth resulting in its sale and acquisition. Today, Liz focuses on helping entrepreneurs maximize their business.
Victor Manzanilla
Certified
EOS Implementer®
He’s a former Procter & Gamble executive with more than 15 years of experience in Fortune 500 companies. Certified in the CORE Business Program at Harvard University. He received the “Star Entrepreneur 2021” award from Procter & Gamble Alumni. Victor’s motto is: “Be unstoppable and change your world forever.”
Jennifer Vazquez
Certified
EOS Implementer®
strategies. Her focus centers on purpose-driven leadership, aligning teams with a shared vision, and guiding them to achieve their goals. She’s now dedicated to sharing her wisdom with fellow entrepreneurs, empowering them to succeed.
Isabel Porzecanski
Certified
EOS Implementer®
worked in Europe, North America, South America and the Caribbean. Being part of diverse executive teams, Isabel thrived on overcoming business challenges and coaching leaders on critical people issues. Isabel holds a Coaching Certification from “Performance Consultants International”, the pioneer and global leader of coaching in the workplace.
Carlos Rojas
Professional
EOS Implementer®
into profitable ventures. As master licensee for The UPS Store (Mail Boxes Etc.) in Colombia, he grew the network from 6 to 24 locations, doubled system‑wide sales, and led the chain to profitability through smart vendor partnerships and value‑added logistics services. Later, he launched and scaled two BoConcept design stores in Miami—earning “Best New Store” worldwide in 2014—by combining meticulous retail operations with data‑driven pop‑up events and omnichannel campaigns.
Beyond the private sector, Carlos serves as a pro‑bono advisor and board member to Selfless Solutions, where his coaching and fundraising strategies have doubled the nonprofit’s annual revenue and sharpened its brand messaging. These entrepreneurial and advisory experiences, reinforced by earlier Fortune 500 brand‑strategy work, equip him to help leadership teams build simple systems that create traction and lasting impact.
Rooted in purpose and driven by curiosity, Carlos’s passion is helping others succeed—whether they’re scaling a startup, revitalizing a franchise, or changing the world through service.
Fernando Delgado
Professional
EOS Implementer®
An entrepreneur at heart, Fernando owns, invests in, and advises multiple companies; giving him first hand
insight into the grind and the growth of entrepreneurship.
With 20+ years in C-suite roles across Fortune 500 and private equity-backed firms, he brings deep experience in aligning strategy with execution to drive real, lasting results. Known for putting clients first and his belief of having the right people in the right seats, Fernando is passionate about helping growth-driven entrepreneurs who feel stuck or frustrated. He equips them with the tools, clarity, and support to unlock their potential, scale with confidence, and win back their freedom.
Laura Taylor
Operations
Manager
With a diverse background encompassing staffing, administration, and management, my career path has been guided
by a passion for helping people and delivering top-tier support. I’ve cultivated my skills in driving operational efficiency and fostering team success through various leadership positions. As the leader of our administrative team at The Profit Recipe, I am committed to providing superior Implementer and client support, ensuring every experience is impactful and exceeds expectations.
Pawi Reyes
Community
Manager
and fostering meaningful connections that drive growth, collaboration, and transformation. With over 25 years of experience spanning management consulting, venture capital, entrepreneurship, non-profit management, and finance, she brings a unique blend of strategic insight and people-centered leadership to the community.
Juliana Herrera
Marketing
Coordinator
Juliana brings both creativity and clarity to her work, turning complex ideas into simple, effective messaging. She supports teams through strong organization, collaboration, and thoughtful execution, and is known for adaptability, attention to detail, and creative drive.
Daniela Vargas
Executive
Assistant
Proficient Administrative Assistant with over seven years of office experience, specializing in administrative work, problem-solving,
planning, and optimal assistance. Known for increasing productivity and relieving the workload of managerial staff. Proven efficiency with an ability to learn new things quickly.
Diana Gallo
Executive
Assistant
With a background in TV Broadcasting and Hospitality, I have developed strong organizational and people skills that
help me provide effective executive support. Since 2022, I have been supporting executives by helping with daily tasks and keeping things running smoothly. Bilingual in Spanish and English, I enjoy learning new things, adapting to challenges, and finding ways to improve workflows in fast-paced environments.
Andrea Romo
Executive
Assistant
As an Executive Assistant, I thrive on facilitating smooth and effective operations. With four years of experience.
I’ve developed a deep understanding of coordinating between work teams and our international client base. I approach every task with a proactive, client-focused, and creative mindset. I am passionate about using my abilities and problem-solving skills to clear the path for my colleagues, ensuring our team is fully equipped to achieve every objective we set.