The Profit Recipe



Our purpose is to empower leaders to evolve so that we can all change the world one company at a time. We do this by guiding you through the E-Volution Flywheel to define your purpose and grow as a leader, team, and business — allowing you to achieve the life you want for yourself and your people.

Our approach and

how we deliver

Help First

  • Be of service to others.
  • Be team oriented.
  • Have a long-term mentality.

Spark Action

  • Be passionate and proactive.
  • Take massive action—find a way!
  • Take ownership and responsibility.

Call it Out

  • Be authentic.
  • Be open and honest with radical transparency.
  • Go deep.

Evolve Always

  • Be purpose-driven.
  • Grow and improve constantly.
  • Be confidently humble and know what you don’t know.

Together we win

  • Us before me.
  • Carry your own bags.
  • Bring value to all.

Why The Profit Recipe?

We speak your language—literally.

The Profit Recipe team consists of serial entrepreneurs who understand firsthand the challenges of building a business. We’ve been in your shoes and have learned what works and what doesn’t. Plus, our multicultural team can facilitate in Spanish, English, French, and Russian.

We walk the journey with you.

Our passion is helping you live yours. Our multi-disciplinary team applies our various skills and experiences to help you evolve along every stage of the entrepreneurial journey. We are skilled at translating your ideas into actionable steps with measurable outcomes.

We help make your business work for you.

EOS™ is a simple, proven process used by 80,000+ companies to align vision, accountability, and team health so you can achieve the results you need. We are the only Certified EOS™ Implementer Firm in South Florida. Our skills and knowledge can help you develop a business that functions without your daily input.

Meet the Team

Cesar Quintero

EOS® Implementer

A serial entrepreneur since the age of 24, Quintero has experience in what works and doesn’t in business after starting three
different companies. Quintero centers his practice on purpose and making sure the leadership team can create alignment in its vision and gain traction to achieve that vision. KEEP READING

Gerardo Escalona

EOS® Implementer

A Professional EOS Implementer, serial entrepreneur involved in different businesses from a young age, and Financial
Advisor for family groups and corporations in Latin America, Escalona understands businesses’ needs for today and the future. He also has the remarkable ability to translate “finance speak” and set businesses on course for profitable success. KEEP READING

Liz Mershon

EOS® Implementer

Liz began her entrepreneurial journey at 22 in retail. She then transitioned into Film & Television where she established South
Florida’s premier independent studios with clients such as Discovery Channel, and NBC/Telemundo. In 2008, she took her knowledge of start-ups into the behavioral healthcare industry. As a founding member of the Oliver Pyatt Centers, Mershon was instrumental in building the company’s rapid growth resulting in its sale and acquisition. Today, Liz focuses on helping entrepreneurs maximize their business. KEEP READING

Victor Manzanilla

EOS® Implementer

Victor is a Serial entrepreneur, startup Founder, Chairman of the Board of Directors, and former CEO of MicroSalt Inc.
He’s a former Procter & Gamble executive with more than 15 years of experience in Fortune 500 companies. Certified in the CORE Business Program at Harvard University. He received the “Star Entrepreneur 2021” award from Procter & Gamble Alumni. Victor’s motto is: “Be unstoppable and change your world forever.”

Jennifer Vazquez

EOS® Implementer

An accomplished entrepreneur since age 24, she’s founded three companies and gained profound insights into effective business
strategies. Her focus centers on purpose-driven leadership, aligning teams with a shared vision, and guiding them to achieve their goals. She’s now dedicated to sharing her wisdom with fellow entrepreneurs, empowering them to succeed.

Isabel Porzecanski

EOS® Implementer

During her 25 years in hospitality with Four Seasons Hotels, 50 Eggs Hospitality Group and Mandarin Oriental Hotels, Isabel
worked in Europe, North America, South America and the Caribbean. Being part of diverse executive teams, Isabel thrived on overcoming business challenges and coaching leaders on critical people issues. Isabel holds a Coaching Certification from “Performance Consultants International”, the pioneer and global leader of coaching in the workplace.

Jon Kaweblum


Jon started his business career as an architect and through a necessity invented and patented a novel product. He then
began the exciting and rewarding journey of entrepreneurship, taking his original invention to market and developing a fully functioning business. Jon has never stopped innovating as he currently holds a total of 5 US and International patents. The combination of his design innovation, extensive entrepreneurship experience and his passion for teaching and coaching are a perfect blend that is essential to show other visionaries and leaders how EOS can transform their organizations and lives.

Luly B


A family-first speaker, business coach, trainer, and author of Amazon’s best-seller “Balance is Bull$h!t,” Luly believes that
everyone was born with a responsibility to share their gifts with this world. She empowers leaders to unwrap their gifts so they experience joy – at work and at home. She is all about connecting, community and expansion.

Laura Taylor

Business Manager

With her experience as an executive assistant, she is the only one who maintains us organized, leading supporting operations
with more than 9 years of experience in HR. Her mentality is Help-first to ensure leaders and their teams to have an exceptional experience on their EOS journey.

Renthia Roodt


An Expat with 20 years of military service, contracted for 12 years to NATO/ISAF supporting the multinational military
mission in Afghanistan, specialized in HRM and CRM, and office management. A hands-on administrator with an excellent work ethic, committed, reliable, and honest. Her motto is: if you can dream it, you can do it!

Luisa Turrent

Customer Success

Responsible for nurturing strong relationships with our valued customers, acting as their trusted point of contact.
Focused on understanding their unique needs, addressing any concerns, and proactively identifying opportunities to enhance their experience and achieve their desired outcomes. Contributes to customer satisfaction, retention, and business growth.

Daniela Vargas


Proficient Administrative Assistant with over 7 years of office experience, specializing in administrative work, problem-solving,
planning, and optimal assistance. Known for increasing productivity and relieving the workload of managerial staff. Proven efficiency with an ability to learn new things quickly.

Meet our Strategic Partners

NorthgateHR Partners LLC

HR Services

NorthgateHR Partners is your trusted Human Resources department and management firm offering the perspective
and infrastructure needed to meet the unique needs of your organization, while also handling the technical and “soft” sides of HR. We strive to understand your business and support your continued growth in a strategic and empathetic manner. Services include HR compliance and administration, strategic HR advisor, recruitment, performance management, employee relations, legal support & consultations, training, payroll and benefits administration and most importantly, a hands-on approach of HR initiatives so business owners can focus on the continued growth of their business.


Sales Coaching

Emerse Sales is your go-to Sales Partner for Scaling and Mid-Market Companies facing Sales Management challenges. Emerse
specializes in transforming your sales by empowering your team to achieve exceptional results. Drawing inspiration from professional sports teams, we instill discipline, regular practice, and dedicated coaching into your sales process. Our tailored approach uncovers and nurtures the raw potential within your sales team, focusing on their growth and success and teaching your team that successful sales are about building relationships, not just closing deals.Our services encompass Analysis & Blueprinting Tools, Building Repeatable Selling Systems, Coaching and Training, and Hiring solutions.

Bizhack Academy

Fractional CMO

Our mission at BizHack Academy is to help you grow faster. We specialize in offering Fractional CMOs — part-time
outsourced heads of marketing — who provide strategy, leadership and accountability, and can guide your business from founder-led marketing to a fully-fledged marketing department.With substantial C-Suite experience, our Fractional CMOs will not only build you a winning strategy but manage its successful implementation, and at a fraction of cost of a full-time CMO. We specialize in AI-powered tools and business storytelling for purpose-driven companies.Our business has run on the Entrepreneurial Operating System (EOS) since 2019, and we specialize in working with EOS-based companies. Our FCMOs are trained in EOS for marketing, and we incorporate tools such as the L10 Meeting, Rocks, and the Accountability Chart into our EOS Services.


Admin Training & Placement

Tired of the back and forth of scheduling? Can’t find that important email? To-do list seems endless? EfficientAide, your virtual
assistant partner, owns both professional and personal tasks, allowing you to concentrate on your most important priorities.

ProCFO Partners

Fractional CFO

ProCFO Partners are expert financial officers networked across industries, vertical, specializations and situations. Our
collective strength leads to your forward-looking solution, while our FGC Financial Flywheel™ delivers a powerful framework for sustainable success. Choose us for a part-time CFO with all-time commitment.


Marketing & Branding

Advantages is an award-winning, purpose-driven marketing communications agency that connects profit to purpose through
performance-focused marketing. The Advantages team leads clients on a journey of brand discovery that reveals personal and organizational 3 Keys: Purpose, Values, and Story. The results of working with Advantages to unlock and infuse its clients’ 3 Keys are revealed in increased market share, improved client and employee retention, and overall revenue growth. Advantages is a paradigm for the 3 Keys; shared values are infused into every action with its clients, and every project is an opportunity to demonstrate how to bring Purpose into marketing, branding, leadership, and culture.

Culture Index

Culture Index

Culture Index is a pivotal tool for forward-thinking businesses. It enables CEOs and business owners across diverse industries
to harmonize strategies with the perfect individuals, catalyzing growth and value through collaborative teamwork. By effectively aligning people’s behavioral traits and cognitive attributes with your company’s goals, Culture Index paves the way for unprecedented success. It empowers organizations to make data-driven decisions, ensuring that their teams are not only equipped with the right skills but are also a cultural fit. This synergy of strategy and personnel creates a dynamic environment where growth and value thrive, ultimately positioning companies for a future filled with opportunities and achievements.

Business Success

Consulting Group

We help you develop, document, optimize, and implement systems and processes across every area of your organization.
If you’re a fast-growing company lacking consistency and looking to scale, or a business owner wanting to step away from daily operations, we have the solution. With decades of experience, our team will empower your teams to function effectively, delivering reproducible results that set your business up for continual success and expansion.

Schedule a call with one of our experts to start on your journey to live life by design!