OUR
TEAM!
Our purpose is to empower leaders to evolve so that we can all change the world one company at a time. We do this by guiding you through the E-Volution Flywheel to define your purpose and grow as a leader, team, and business — allowing you to achieve the life you want for yourself and your people.
Our approach and
how we deliver
Help First
- Be of service to others.
- Be team oriented.
- Have a long-term mentality.
Spark Action
- Be passionate and proactive.
- Take massive action—find a way!
- Take ownership and responsibility.
Call it Out
- Be authentic.
- Be open and honest with radical transparency.
- Go deep.
Evolve Always
- Be purpose-driven.
- Grow and improve constantly.
- Be confidently humble and know what you don’t know.
Together we win
- Us before me.
- Carry your own bags.
- Bring value to all.
Why The Profit Recipe?
We speak your language—literally.
The Profit Recipe team consists of serial entrepreneurs who understand firsthand the challenges of building a business. We’ve been in your shoes and have learned what works and what doesn’t. Plus, our multicultural team can facilitate in Spanish, English, French, and Russian.
We walk the journey with you.
Our passion is helping you live yours. Our multi-disciplinary team applies our various skills and experiences to help you evolve along every stage of the entrepreneurial journey. We are skilled at translating your ideas into actionable steps with measurable outcomes.
We help make your business work for you.
EOS™ is a simple, proven process used by 80,000+ companies to align vision, accountability, and team health so you can achieve the results you need. We are the only Certified EOS™ Implementer Firm in South Florida. Our skills and knowledge can help you develop a business that functions without your daily input.
Meet the Team
Cesar Quintero
Expert
EOS Implementer®
A serial entrepreneur since the age of 24, Quintero has experience in what works and doesn’t in business after starting three
different companies. Quintero centers his practice on purpose and making sure the leadership team can create alignment in its vision and gain traction to achieve that vision.
KEEP READING
Gerardo Escalona
Certified
EOS Implementer®
A Professional EOS Implementer, serial entrepreneur involved in different businesses from a young age, and Financial
Advisor for family groups and corporations in Latin America, Escalona understands businesses’ needs for today and the future. He also has the remarkable ability to translate “finance speak” and set businesses on course for profitable success.
KEEP READING
Liz Mershon
Certified
EOS Implementer®
Liz began her entrepreneurial journey at 22 in retail. She then transitioned into Film & Television where she established South
Florida’s premier independent studios with clients such as Discovery Channel, and NBC/Telemundo. In 2008, she took her knowledge of start-ups into the behavioral healthcare industry. As a founding member of the Oliver Pyatt Centers, Mershon was instrumental in building the company’s rapid growth resulting in its sale and acquisition. Today, Liz focuses on helping entrepreneurs maximize their business.
KEEP READING
Victor Manzanilla
Certified
EOS Implementer®
Victor is a Serial entrepreneur, startup Founder, Chairman of the Board of Directors, and former CEO of MicroSalt Inc.
He’s a former Procter & Gamble executive with more than 15 years of experience in Fortune 500 companies. Certified in the CORE Business Program at Harvard University. He received the “Star Entrepreneur 2021” award from Procter & Gamble Alumni. Victor’s motto is: “Be unstoppable and change your world forever.”
Jennifer Vazquez
Certified
EOS Implementer®
An accomplished entrepreneur since age 24, she’s founded three companies and gained profound insights into effective business
strategies. Her focus centers on purpose-driven leadership, aligning teams with a shared vision, and guiding them to achieve their goals. She’s now dedicated to sharing her wisdom with fellow entrepreneurs, empowering them to succeed.
Isabel Porzecanski
Certified
EOS Implementer®
During her 25 years in hospitality with Four Seasons Hotels, 50 Eggs Hospitality Group and Mandarin Oriental Hotels, Isabel
worked in Europe, North America, South America and the Caribbean. Being part of diverse executive teams, Isabel thrived on overcoming business challenges and coaching leaders on critical people issues. Isabel holds a Coaching Certification from “Performance Consultants International”, the pioneer and global leader of coaching in the workplace.
Jon Kaweblum
E-volution
Activator
Jon started his business career as an architect and through a necessity invented and patented a novel product. He then
began the exciting and rewarding journey of entrepreneurship, taking his original invention to market and developing a fully functioning business. Jon has never stopped innovating as he currently holds a total of 5 US and International patents. The combination of his design innovation, extensive entrepreneurship experience and his passion for teaching and coaching are a perfect blend that is essential to show other visionaries and leaders how EOS can transform their organizations and lives.
Luly B
Purpose
Activator
A family-first speaker, business coach, trainer, and author of Amazon’s best-seller “Balance is Bull$h!t,” Luly believes that
everyone was born with a responsibility to share their gifts with this world. She empowers leaders to unwrap their gifts so they experience joy – at work and at home. She is all about connecting, community and expansion.
Laura Taylor
Operations
Manager
With a diverse background encompassing staffing, administration, and management, my career path
has been guided by a passion for helping people and delivering top-tier support. I’ve cultivated my skills in driving operational efficiency and fostering team success through various leadership positions. As the leader of our administrative team at The Profit Recipe, I am committed to providing superior Implementer and client support, ensuring every experience is impactful and exceeds expectations.
Luisa Turrent
Customer Success
Manager
Responsible for nurturing strong relationships with our valued customers, acting as their trusted point of contact.
Focused on understanding their unique needs, addressing any concerns, and proactively identifying opportunities to enhance their experience and achieve their desired outcomes. Contributes to customer satisfaction, retention, and business growth.
Daniela Vargas
Executive
Assistant
Proficient Administrative Assistant with over 7 years of office experience, specializing in administrative work, problem-solving,
planning, and optimal assistance. Known for increasing productivity and relieving the workload of managerial staff. Proven efficiency with an ability to learn new things quickly.
Carlos Rojas
Purpose
Activator
A two‑time franchise founder, Carlos has learned first‑hand how clear vision and disciplined execution turn ideas
into profitable ventures. As master licensee for The UPS Store (Mail Boxes Etc.) in Colombia, he grew the network from 6 to 24 locations, doubled system‑wide sales, and led the chain to profitability through smart vendor partnerships and value‑added logistics services. Later, he launched and scaled two BoConcept design stores in Miami—earning “Best New Store” worldwide in 2014—by combining meticulous retail operations with data‑driven pop‑up events and omnichannel campaigns.
Beyond the private sector, Carlos serves as a pro‑bono advisor and board member to Selfless Solutions, where his coaching and fundraising strategies have doubled the nonprofit’s annual revenue and sharpened its brand messaging. These entrepreneurial and advisory experiences, reinforced by earlier Fortune 500 brand‑strategy work, equip him to help leadership teams build simple systems that create traction and lasting impact.
Rooted in purpose and driven by curiosity, Carlos’s passion is helping others succeed—whether they’re scaling a startup, revitalizing a franchise, or changing the world through service.
Angie Quezada
Marketing
Coordinator
Creative thinker and strategic planner, Angie blends innovation and insight to craft marketing that truly connects and
drives results. With 7+ years in marketing and brand strategy, Angie Quezada specializes in turning ideas into compelling campaigns. Known for her creative spark, attention to detail, and passion for impactful storytelling, she helps brands grow, engage, and stay ahead in a fast-changing world.
Diana Gallo
Executive
Assistant
With a background in TV Broadcasting and Hospitality, I have developed strong organizational and people skills that
help me provide effective executive support. Since 2022, I have been supporting executives by helping with daily tasks and keeping things running smoothly. Bilingual in Spanish and English, I enjoy learning new things, adapting to challenges, and finding ways to improve workflows in fast-paced environments.
Cesar Quintero
Expert
EOS Implementer®
A serial entrepreneur since the age of 24, Quintero has experience in what works and doesn’t in business after starting three
different companies. Quintero centers his practice on purpose and making sure the leadership team can create alignment in its vision and gain traction to achieve that vision.
KEEP READING
Gerardo Escalona
Certified
EOS Implementer®
A Professional EOS Implementer, serial entrepreneur involved in different businesses from a young age, and Financial
Advisor for family groups and corporations in Latin America, Escalona understands businesses’ needs for today and the future. He also has the remarkable ability to translate “finance speak” and set businesses on course for profitable success.
KEEP READING
Liz Mershon
Certified
EOS Implementer®
Liz began her entrepreneurial journey at 22 in retail. She then transitioned into Film & Television where she established South
Florida’s premier independent studios with clients such as Discovery Channel, and NBC/Telemundo. In 2008, she took her knowledge of start-ups into the behavioral healthcare industry. As a founding member of the Oliver Pyatt Centers, Mershon was instrumental in building the company’s rapid growth resulting in its sale and acquisition. Today, Liz focuses on helping entrepreneurs maximize their business.
KEEP READING
Victor Manzanilla
Certified
EOS Implementer®
Victor is a Serial entrepreneur, startup Founder, Chairman of the Board of Directors, and former CEO of MicroSalt Inc.
He’s a former Procter & Gamble executive with more than 15 years of experience in Fortune 500 companies. Certified in the CORE Business Program at Harvard University. He received the “Star Entrepreneur 2021” award from Procter & Gamble Alumni. Victor’s motto is: “Be unstoppable and change your world forever.”
Jennifer Vazquez
Certified
EOS Implementer®
An accomplished entrepreneur since age 24, she’s founded three companies and gained profound insights into effective business
strategies. Her focus centers on purpose-driven leadership, aligning teams with a shared vision, and guiding them to achieve their goals. She’s now dedicated to sharing her wisdom with fellow entrepreneurs, empowering them to succeed.
Isabel Porzecanski
Certified
EOS Implementer®
During her 25 years in hospitality with Four Seasons Hotels, 50 Eggs Hospitality Group and Mandarin Oriental Hotels, Isabel
worked in Europe, North America, South America and the Caribbean. Being part of diverse executive teams, Isabel thrived on overcoming business challenges and coaching leaders on critical people issues. Isabel holds a Coaching Certification from “Performance Consultants International”, the pioneer and global leader of coaching in the workplace.
Carlos Rojas
Purpose
Activator
A two‑time franchise founder, Carlos has learned first‑hand how clear vision and disciplined execution turn ideas
into profitable ventures. As master licensee for The UPS Store (Mail Boxes Etc.) in Colombia, he grew the network from 6 to 24 locations, doubled system‑wide sales, and led the chain to profitability through smart vendor partnerships and value‑added logistics services. Later, he launched and scaled two BoConcept design stores in Miami—earning “Best New Store” worldwide in 2014—by combining meticulous retail operations with data‑driven pop‑up events and omnichannel campaigns.
Beyond the private sector, Carlos serves as a pro‑bono advisor and board member to Selfless Solutions, where his coaching and fundraising strategies have doubled the nonprofit’s annual revenue and sharpened its brand messaging. These entrepreneurial and advisory experiences, reinforced by earlier Fortune 500 brand‑strategy work, equip him to help leadership teams build simple systems that create traction and lasting impact.
Rooted in purpose and driven by curiosity, Carlos’s passion is helping others succeed—whether they’re scaling a startup, revitalizing a franchise, or changing the world through service.
Jon Kaweblum
E-volution
Activator
Jon started his business career as an architect and through a necessity invented and patented a novel product. He then
began the exciting and rewarding journey of entrepreneurship, taking his original invention to market and developing a fully functioning business. Jon has never stopped innovating as he currently holds a total of 5 US and International patents. The combination of his design innovation, extensive entrepreneurship experience and his passion for teaching and coaching are a perfect blend that is essential to show other visionaries and leaders how EOS can transform their organizations and lives.
Luly B
Purpose
Activator
A family-first speaker, business coach, trainer, and author of Amazon’s best-seller “Balance is Bull$h!t,” Luly believes that
everyone was born with a responsibility to share their gifts with this world. She empowers leaders to unwrap their gifts so they experience joy – at work and at home. She is all about connecting, community and expansion.
Laura Taylor
Operations
Manager
With a diverse background encompassing staffing, administration, and management, my career path has been guided
by a passion for helping people and delivering top-tier support. I’ve cultivated my skills in driving operational efficiency and fostering team success through various leadership positions. As the leader of our administrative team at The Profit Recipe, I am committed to providing superior Implementer and client support, ensuring every experience is impactful and exceeds expectations.
Luisa Turrent
Customer Success
Manager
Responsible for nurturing strong relationships with our valued customers, acting as their trusted point of contact.
Focused on understanding their unique needs, addressing any concerns, and proactively identifying opportunities to enhance their experience and achieve their desired outcomes. Contributes to customer satisfaction, retention, and business growth.
Daniela Vargas
Executive
Assistant
Proficient Administrative Assistant with over 7 years of office experience, specializing in administrative work, problem-solving,
planning, and optimal assistance. Known for increasing productivity and relieving the workload of managerial staff. Proven efficiency with an ability to learn new things quickly.
Diana Gallo
Executive
Assistant
With a background in TV Broadcasting and Hospitality, I have developed strong organizational and people skills that
help me provide effective executive support. Since 2022, I have been supporting executives by helping with daily tasks and keeping things running smoothly. Bilingual in Spanish and English, I enjoy learning new things, adapting to challenges, and finding ways to improve workflows in fast-paced environments.
Angie Quezada
Marketing
Coordinator
Creative thinker and strategic planner, Angie blends innovation and insight to craft marketing that truly connects and
drives results. With 7+ years in marketing and brand strategy, Angie Quezada specializes in turning ideas into compelling campaigns. Known for her creative spark, attention to detail, and passion for impactful storytelling, she helps brands grow, engage, and stay ahead in a fast-changing world.