Our purpose is to empower entrepreneurs to evolve so that we can all change the world one company at a time.
We do this by guiding you through the E-Volution Flywheel to define your purpose and grow as a leader, team, and business—allowing you to achieve the life you want for yourself and your people.

Our approach and how we deliver


Help First

• Be of service to others.

• Be team oriented.

• Have a long-term mentality.


Spark Action

• Be passionate and proactive.

• Take massive action—find a way!

• Take ownership and responsibility.


Call it Out

• Be authentic.

• Be open and honest with radical transparency.

• Go deep.


Evolve Always

• Be purpose-driven.

• Grow and improve constantly.

• Be confidently humble and know what you don’t know.

Together we win

• Us before me.

• Carry your own bags.

• Bring value to all.

Why The Profit Recipe?

We speak your language—literally.

The Profit Recipe team consists of serial entrepreneurs who understand firsthand the challenges of building a business. We’ve been in your shoes and have learned what works and what doesn’t. Plus, our multicultural team can facilitate in Spanish, English, French, and Russian.

We walk the journey with you.

Our passion is helping you live yours. Our multi-disciplinary team applies our various skills and experiences to help you evolve along every stage of the entrepreneurial journey. We are skilled at translating your ideas into actionable steps with measurable outcomes.

We help make your business work for you.

EOS™ is a simple, proven process used by 80,000+ companies to align vision, accountability, and team health so you can achieve the results you need. We are the only Certified EOS™ Implementer Firm in South Florida. Our skills and knowledge can help you develop a business that functions without your daily input.

Meet the Team

Cesar Quintero

The Purposeful Leadership Guy, Certified EOS Implementer.

A serial entrepreneur since the age of 24, Quintero has experience in what works and doesn’t in business after starting three different companies. Quintero centers his practice on purpose and making sure the leadership team can create alignment in its vision and gain traction to achieve that vision. Read more…

Gerardo Escalona

The Finance & Private Equity Guy, Certified EOS Implementer

A Professional EOS Implementer, serial entrepreneur involved in different businesses from a young age, and Financial Advisor for family groups and corporations in Latin America, Escalona understands businesses’ needs for today and the future. He also has the remarkable ability to translate “finance speak” and set businesses on course for profitable success. Read more…


Elena Volnova

The Team Health Gal, Professional EOS Implementer

With her experience as a retail online business owner for over 10 years in the wholesale distribution segment in addition to an MBA degree and Master’s in Positive Psychology, Volnova has the perfect combination of business smarts and people management skills to help leaders create aligned teams that are engaged and accountable to fulfill the company vision. Read more…

Liz Mershon

Professional EOS Implementer

Liz began her entrepreneurial journey at 22 in retail. She then transitioned into Film & Television where she established South Florida’s premier independent studios with clients such as Discovery Channel, and NBC/Telemundo. In 2008, she took her knowledge of start-ups into the behavioral healthcare industry. As a founding member of the Oliver Pyatt Centers, Mershon was instrumental in building the company’s rapid growth resulting in its sale and acquisition. Today, Liz focuses on helping entrepreneurs maximize their business. Read more…

Marian Peraza

E-volution Activator

With a background working as a consultant in Latin America, Marian has a good understanding of the importance of a multicultural approach in designing communications and marketing strategies. She believes that teams are the key to building powerful strategies that impact the audience and the inside of every organization, making a difference with creative plans that can be implemented in a world where change happens daily.

Victor Manzanilla

Professional EOS Implementer

Victor is a Serial entrepreneur, startup Founder, Chairman of the Board of Directors, and former CEO of MicroSalt Inc. He’s a former Procter & Gamble executive with more than 15 years of experience in Fortune 500 companies. Certified in the CORE Business Program at Harvard University. He received the “Star Entrepreneur 2021” award from Procter & Gamble Alumni. Victor’s motto is: “Be unstoppable and change your world forever.”

Luly B

The purpose and community gal, Purpose Activator

A family-first speaker, business coach, trainer, and author of Amazon’s best-seller “Balance is Bull$h!t,” Luly believes that everyone was born with a responsibility to share their gifts with this world. She empowers leaders to unwrap their gifts so they experience joy – at work and at home. She is all about connecting, community and expansion.

Laura Taylor

E-Volution Business Manager

With her experience as an executive assistant, she is the only one who maintains us organized, leading supporting operations with more than 9 years of experience in HR. Her mentality is Help-first to ensure leaders and their teams to have an exceptional experience on their EOS journey.

Renthia Roodt

Administrative Coordinator

An Expat with 20 years of military service, contracted for 12 years to NATO/ISAF supporting the multinational military mission in Afghanistan, specialized in HRM and CRM, and office management. A hands-on administrator with an excellent work ethic, committed, reliable, and honest. Her motto is: if you can dream it, you can do it!

Guy Balan

Certified EOS implementer

Using his finance and strategy background, he has worked with management to help them scale and boost their value, offering his innate understanding of strengths and weaknesses as well as the market. Guy Balan saw EOS as a way to do what he was doing, but better. He found a path and a community as an EOS Implementor with The Profit Recipe.

Schedule a call with one of our experts to start on your journey to live life by design!